Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across multiple platforms is a daily battle for eCommerce marketers. As personal privacy regulations obtain more stringent and web browsers limit tracking capacities, accurate information becomes harder to catch.
Pixels are easy to establish, yet can be obstructed by ad blockers and privacy tools. That's why marketing professionals are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection approach that takes the worry of collecting and processing individual info off the customer's internet browser. This leads to better performance, enhanced individual experience, and the capability to abide by information personal privacy laws.
By loading a tracking script directly on the server, S2S tracks interactions without depending on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of internet browser constraints and advertisement blockers and gives extra control over what information is shown to each supplier.
It additionally makes it possible for organizations to classify information features based upon objective and lawful premises, which makes it much easier to abide by data privacy laws. However, executing S2S Tracking requires a large investment in hardware and software as well as specialized employees. This makes it a pricey alternative for smaller sized brands. Furthermore, the initial setup can be time-consuming. Nonetheless, once the system is running, it can supply precise data to all marketing channels in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming associates to maximize campaigns, decrease wasted advertisement invest and boost ROI. It likewise offers superior precision and dependability compared to Pixel Monitoring which is why it's the recommended technique for many associate systems, networks and marketing professionals.
Pixels are easy to establish as they just need a piece of HTML code in the conversion web page, nevertheless they are frequently restricted by internet browser limitations (e.g. cookie-blockers and Safari ITP) resulting in imprecise tracking and less specific attribution. In addition, pixels can be conveniently blocked by ad-blockers, leading to personal privacy issues for users. S2S is a a lot more dependable and accurate monitoring method that removes cookie-based restrictions and ensures individual data defense while also giving improved protection functions for fraud avoidance. This makes it a great selection for high-stakes campaigns and application installs where a precise conversion matter is important. S2S can additionally deliver extra accurate acknowledgment data for mobile projects and ad shipment.
Disadvantages of S2S Pixel Monitoring
Pixel monitoring works by positioning a piece of HTML code on your web site that sends data to the advertisement platform. It's fairly very easy to set up yet is prone to safety and security threats like being blocked by ad blockers and being inaccurate as a result of browser setups like limiting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side monitoring bypasses these restrictions by sending out conversion details directly from the analytics system's web server to the user's gadget. This boosts tracking accuracy and permits businesses to catch offline conversions such as call or in-store transactions. Server-side tracking is likewise extra secure and assists organizations comply with stringent information defense laws like GDPR or CCPA.
As privacy plans end up being extra restricting and browsers limit tracking abilities, marketing experts need a better method to monitor their campaigns. This is why a lot more marketing professionals are moving far from pixels towards sophisticated analytics server-side monitoring.
Final thoughts
Server-side monitoring is the method to choose data-driven advertising. It bypasses internet browser constraints, advertisement blockers, and personal privacy setups to gather and send app install tracking tools real-time conversion data to analytics platforms. It is much more reliable, protected, and precise than pixel tracking and uses services extra control over their information collection procedures.
With ad blocking and privacy guidelines getting much more stringent, online marketers are trying to find options to standard pixel monitoring. Server-to-server tracking is one choice that offers considerable benefits over pixel tracking. It's more robust, future-proof, and allows you to record a bigger amount of conversion information throughout platforms. Nevertheless, it requires a significant financial investment in facilities and technical competence. Luckily, services like RedTrack offer ready-made web servers that can incorporate with major analytics platforms without the need for extensive growth sources.